Purchasing Process

Tmall integrates a large number of brand owners and manufacturers, providing a one-stop shopping solution for merchants and consumers. As a brand mall directly operated by merchants, Tmall offers 100% genuine product guarantee, shopping point cashback, and other high-quality services. Due to its high entry threshold for store opening and comprehensive after-sales service system, product prices are slightly higher than the market price, but with good credibility. For users with high requirements for shopping quality, it is recommended to purchase products on Tmall.

Taobao gathers numerous individual or agent merchants and serves as a retail platform for individual sellers. As the name suggests, Taobao has endless treasures, with a variety of products and low sales prices. However, seller credibility varies greatly, it is difficult to distinguish between genuine and fake goods, and after-sales service is weak. Some sellers may improve their credibility through fake transactions. Therefore, when purchasing products from Taobao merchants, you should review aspects such as whether the store has paid a deposit, store credit rating, and customer reviews to avoid unnecessary losses.

JD.COM

Initially a specialized platform for digital and electrical appliances, JD has now developed into a comprehensive online shopping mall with relatively low product prices. Adhering to the customer-first philosophy, JD guarantees 100% genuine licensed products, nationwide warranty, and machine printed invoices for all sold goods, as well as providing professional distribution and after-sales services. After JD's platformization, a large number of merchants have settled in to open stores, resulting in slightly slower delivery efficiency and after-sales service compared to JD's self-operated stores. It is recommended to prioritize purchasing self-operated products.

Douyin.com (E-commerce Section)

As a short video and live streaming platform, Douyin has built an e-commerce ecosystem of "content seeding + live streaming sales + mall transactions" relying on massive user traffic, integrating brand owners, influencer hosts, small and medium merchants, and agricultural product origin merchants. It is a typical interest-based e-commerce platform. Douyin E-commerce uses algorithm recommendation as the core to stimulate users' consumption interest through short videos and live streaming content, covering all product categories. Brand products come with genuine product guarantees, while white-label products have more flexible prices. The platform has qualification review and behavioral norms for live streaming merchants and hosts, with after-sales service guaranteed by platform rules and logistics mostly cooperating with third-party couriers. It is suitable for users who like immersive shopping and are easily influenced by content, and also serves as an important channel for merchants to promote products to young groups.

Pinduoduo brings together a large number of small and medium merchants, agricultural product origin merchants, and factories, focusing on the "group buying" model to provide consumers with cost-effective one-stop shopping options. It is a platform focusing on social e-commerce and inclusive e-commerce. Through the C2M (Consumer-to-Manufacturer) model, Pinduoduo reduces intermediate links to achieve factory-direct pricing, and also launches activities such as billions of subsidies and direct procurement of agricultural products, with product prices generally lower than traditional e-commerce platforms. The platform has a relatively low entry threshold for merchants, and protects consumers' rights and interests through rules such as group buying after-sales and "fake one compensate ten". Although some low-priced products have quality disputes, it has significant advantages in affordable daily necessities, agricultural products, and consumer staples, suitable for price-sensitive users pursuing high cost performance.